Meet @Couch startup founder

Founder Norrie Daroga was the CEO of a company in the elder care marketing and was looking for a scalable solution to gather nuanced information from family caregivers with an emphasis on privacy, education, and compassion. Co-Founder Mark Stephen Meadows had published a book, ‘I, Avatar’ and was interested in pushing the role of Virtual Service Avatars into new territory.The two joined forces in 2012, gained access to IBM’s Watson platform in 2015, and developed a fully interactive, compassionate, and highly effective health assistant, serving some of the largest healthcare companies in North America.

Mark has since moved on to other projects, while Norrie remains at the helm of the formerly named idAvatars now known as Nfinity Avatars.

In 2001, two doctors in Canada developed proprietary tools which allowed clients to implement beautifully animated training courses and tutorials without much technology expertise. They called the venture CodeBaby and built a company that leveraged emotional engagement and gaming expertise to drive interaction and retention for Fortune 500 customers within healthcare, financial services, banking, and eCommerce